《从0到1》读后总结,以及对新零售的一些思考

《从0到1》的作者,是Paypal的创始人之一,Peter Thiel。作为成功创办了好几家企业,同时也投资了更多家企业的人,写出来的东西很有参考价值,书中提及的初创企业成功所需要具备的素质,可以说都是必要的且是一阵见血的,比如:

1、初创企业想要获得成功,需要选择并形成属于自己的垄断市场,而非与众多大中小型企业竞争;

2、伟大的企业创始人,都有着长远的愿景来引导自家企业的发展,只看短期利益的鼠辈只会被市场淘汰;

3、关于企业的护城河,一定是有着比其他替代品要好上10倍的改进,才能真正称之为护城河;

4、对于未来,必须要做有着明确长期规划的乐观主义者,前者可以帮助你实现目标,而后者,则能帮助你度过最黑暗的时刻;

5、集中资源及精力实现某一特定目标,比面面俱到的发展,更有利于企业长青(这一点无论对企业或个人均有效);

6、成功的企业都建立在发现且能利用不为人知(或被人忽略)的秘密的基础上,而这个世界还有着众多秘密等待被发现。

除此以外,企业的建立以及运作还需要具备以下“常识”:

1、良好的基础决定了企业长青的命运,在初期必须处理好所有权、经营权以及控制权的关系;

2、企业文化和创始人息息相关,所谓企业,即为一群志同道合的人在一起做一件事;

3、酒香也怕巷子深,好的营销在任何时候对于企业都至关重要。

另外,我也说点对于目前最火的新零售的看法,以下都是我在看《从0到1》时的一些思考:

1、新零售是结合大数据以及新技术,对人场景的重建。所谓新技术,是指物联网技术以及区块链技术。物联网可以让万物联系在一起,最终根据每个人的消费习惯以及家庭库存情况,实现自动补货到家的动作,所以目前各巨头对于IoT的重视程度,以及芯片研发的投入程度,都较以往更大。区块链技术,在短期内可实现的商业价值不大,但其对于IoT以及物品的自由流动有着非常重要的影响和意义,属于长期战略,所以虽然目前关于区块链,每家的新闻都不多,但不代表各家对于区块链的投入很少;

2、关于盒马,我在去过某家新开门店后,觉得其定位非常明确,针对的顾客群体就是一线城市非常忙碌且非低收入的年轻人,无论从实体店的布置,选品,陈列,或是主打的鲜食(包括现场加工或外送),无一不是透露着吃定这个客群的想法。而目前国内布局新零售的企业,很多其实都是在打着新零售的招牌的同时,走着老路的伪“新零售”企业。可能在这些企业看来,自己加了个技术部门,加了个线上销售,加了个配送服务等等后,就完成了传统零售向新零售的转型,自己也摇身一变,成了紧跟潮流的新零售企业。说到底,这些企业的动力是焦虑,而非伟大的愿景;

3、新事物的发展,必然需要一个成长期,互联网时代的企业更是如此。就目前互联网初创企业的发展模式而言,需要有极大的耐心以及投入,才能在这场战争中获得胜利。早期盈利这种目标,即使实现了,也只是取得了局部战斗,最多是战役的胜利,但是取得这种胜利的代价,则是对于可复制的优势模式的放弃;

4、想到阿里人常说:别人都是看见了才去相信,阿里人则是相信了才会看见。这个想法,和《从0到1》中的观点是一致的,我认为,这也是区分互联网企业好坏的标准,更是区分互联网企业与传统企业的界限;

5、对于初创企业而言,创始人的格局真的是太重要了,这也是决定一家企业日后究竟能够走多高多远的决定性因素,然而现实中,更多的人还是喜欢用战术的勤奋来掩盖战略的懒惰。在看不到长远目标愿景的同时,通过忙碌让自己免于思考,最终的结果也只能是加速自己的死亡。

 

2,169 thoughts on “《从0到1》读后总结,以及对新零售的一些思考”

          1. You have made some decent points there. I checked on the web for additional information about the issue and found most individuals will go along with your views on this site.

          1. There is definately a lot to learn about this subject. I love all of the points you have made.

          1. You made some good points there. I looked on the internet for the subject and found most guys will approve with your website.

          2. Your current positions continually have much of really up to date info. Where do you come up with this? Just declaring you are very imaginative. Thanks again

        1. It as hard to come by well-informed people about this topic, however, you seem like you know what you are talking about! Thanks

          1. Wow! Thank you! I always wanted to write on my website something like that. Can I implement a portion of your post to my site?

          2. Wow, fantastic blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your website is wonderful, as well as the content!. Thanks For Your article about &.

        1. Thank you for what you might have. This really is the most effective submit IaаАа’б‚Т€ТšаЂаŒаАа’б‚Т€ТžаБТžve read

        2. I’а†ve learn several excellent stuff here. Definitely worth bookmarking for revisiting. I surprise how so much effort you place to create such a magnificent informative web site.

          1. There as certainly a great deal to know about this topic. I love all of the points you made.

        3. Nice place of duty. I study impressive added challenging taking place changed blogs everyday. Thankfulness for sharing.

          1. Of course, what a magnificent website and instructive posts, I surely will bookmark your website.Have an awsome day!

          1. Right now it looks like Expression Engine is the preferred blogging platform out there right now. (from what I ave read) Is that what you are using on your blog?

        4. Right now it appears like Drupal could be the preferred blogging platform available at this time. (from what I ave read) Is the fact that what you are making use of on your weblog?

        1. I was recommended this web site by my cousin. I am not sure whether this post is written by him as nobody else know such detailed about my trouble. You are amazing! Thanks!

    1. You made some good points there. I looked on the internet for the topic and found most people will approve with your website.

          1. kabansale watch was too easy before, however right now it is pretty much impossible

      1. Your style is really unique in comparison to other people I ave read stuff from. Thank you for posting when you have the opportunity, Guess I will just book mark this web site.

          1. This is a really good site post, im delighted I came across it. Ill be back down the track to check out other posts that

      2. Wow! Thank you! I continuously wanted to write on my site something like that. Can I implement a portion of your post to my site?

      3. Wow, fantastic blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your site is great, let alone the content!. Thanks For Your article about sex.

      1. Im no professional, but I think you just made the best point. You obviously comprehend what youre talking about, and I can definitely get behind that. Thanks for staying so upfront and so truthful.

      1. There is obviously a bunch to identify about this. I suppose you made various good points in features also.

    1. Your style is unique in comparison to other folks I have read stuff from. Thanks for posting when you have the opportunity, Guess I all just book mark this site.

    1. It as very straightforward to find out any topic on net as compared to textbooks, as I found this piece of writing at this web site.

        1. This is very interesting, You are a very skilled blogger. I ave joined your rss feed and look forward to seeking more of your magnificent post. Also, I have shared your web site in my social networks!

          1. You made some good points there. I looked on the internet for the subject and found most persons will approve with your blog.

      1. What as up it as me, I am also visiting this site daily, this

        1. Ultimately, a problem that I am passionate about. I have looked for details of this caliber for the previous various hrs. Your internet site is tremendously appreciated.

      2. I?ll right away clutch your rss as I can at to find your e-mail subscription link or newsletter service. Do you ave any? Please allow me know in order that I may subscribe. Thanks.

    2. This blog is definitely cool as well as factual. I have discovered helluva useful advices out of it. I ad love to go back every once in a while. Thanks a bunch!

      1. This blog is without a doubt interesting and informative. I have picked up many handy things out of this blog. I ad love to go back again soon. Thanks a lot!

    3. It as going to be finish of mine day, however before ending I am reading this wonderful article to improve my know-how.

    1. Your information is very digestible. I enjoy your style of writing. Your points are clear and reasonable and I agree with a lot of your ideas. You have a lot of interesting views. Thank you.

  1. If you are going away to watch humorous videos on the internet then I suggest you to pay a quick visit this website, it carries really therefore funny not only video clips but also extra data.

  2. One more thing that I want to share at this time is that, doesn’t matter what you are using free blogging service except if you don’t update your web site on regularly basis then it’s no more importance.

  3. I have study much concerning free blogging web pages, however I have no clear idea about that, can any one tell me which one is most excellent in support of free blogging and site-building?

  4. I have read much on the topic of free of charge blogging sites, however I have no clear idea regarding that, can any one inform me which one is most excellent for free blogging and site-building?

  5. What’s up, it’s understandable piece of writing along with this YouTube video; I can’t imagine that one can not understand this simple piece of writing having with video sample.

  6. Because the YouTube videos are posted here same like I also embed YouTube video code at my own website, for the reason that it is trouble-free to obtain embedded code.

  7. When someone writes an paragraph he/she keeps the plan of a user in his/her brain that how a user can be aware of it. So that’s why this piece of writing is perfect. Thanks!

  8. I also like Flash, however I am not a good designer to design a Flash, except I have computer software by witch a Flash is automatically produced and no additional to hard working.

  9. If you are interested to learn SEO strategies then you have to read this piece of writing, I am sure you will take much more from this piece of writing about Search engine optimization.

  10. Hello colleagues, you are sharing your opinion on the topic of webpage Search engine optimization, I am also new user of web, thus I am also getting more from it. Thanks to the whole thing.

  11. One more thing that I want to share at this time is that, doesn’t matter what you are using free blogging service except if you don’t update your website on on a regular basis basis then it’s no more importance.

  12. When someone writes an piece of writing he/she keeps the thought of a user in his/her mind that how a user can understand it. Therefore that’s why this piece of writing is great. Thanks!